Person holding a disco ball in front of a silver tinsel backdrop.
Decorative pool float with various titles written on it, including salon owner, coach, leader, business strategist, and your biggest fan.

Salon Owner Coach Leader Business Strategist Your Biggest Fan

The Blog

Unfiltered truths, hot takes, and business advice your rep definitely doesn’t want you reading.

If it's mean to make profit, then it’s time to be mean Canada
Jennessa Couture Jennessa Couture

If it's mean to make profit, then it’s time to be mean Canada


Alright, Canadian hairdressers hold onto your toques, let's get real and a little bit cheeky. We know we're the nicest folks on the block—so nice that you're practically giving away haircuts and apologizing! But let's face it, "Sorry, here's a discount" might as well be our national hairdressing catchphrase. It's time to stop the emotional garage sale and start pricing like the business owners you are!

Read More
Top 10 Reasons Hairdressers Wave Goodbye to Their Salons 
Hiring Jennessa Couture Hiring Jennessa Couture

Top 10 Reasons Hairdressers Wave Goodbye to Their Salons 

Ah, the high-stakes world of hairdressing, where the scissors aren't just for cutting hair but also slicing through palpable tension. Ever wonder why your might team leave? It likely won’t be because they had learned all they could from you and then disappear into the night like hairdressing ninjas.

Read More
Are you Enlightened or Entitled?
Business Jennessa Couture Business Jennessa Couture

Are you Enlightened or Entitled?

You know that person who makes sure that their crystals are bathed in moonlight every New Moon and introduces themselves as their sign.  The guru who is always the most zen but is the first one to bite your head off because the second they feel anything negative, it’s your fault.  This person is not the intended audience for this blog post, they won’t even think they need to read it, this one is for us conscious humans who often think to ourselves “am I the asshole?”

Read More
The Struggle Bus: What Your Brain Tells You vs What Is Real
Business Jennessa Couture Business Jennessa Couture

The Struggle Bus: What Your Brain Tells You vs What Is Real

Welcome to the Struggle Bus, dear hairdressers, where your brain is the driver, and the route is paved with unverified assumptions. Here’s a free ticket: "I can't raise my prices because my clients can't afford it." Sound familiar? This bus takes you on a scenic tour of self-imposed limitations, with no real evidence to support the journey. Let's debunk these myths and reroute to Reality Road.

Read More
Like it or not, everyone is egotistical
Business Jennessa Couture Business Jennessa Couture

Like it or not, everyone is egotistical

Today, I want to dive into a topic that often gets misunderstood but is crucial for your development as successful salon owners and leaders - understanding the role of Ego in our professional journey, especially in the realm of emotional intelligence. 


Read More
Founding Story: Why I Became a Coach
Personal Jennessa Couture Personal Jennessa Couture

Founding Story: Why I Became a Coach

I never set out to become a salon business coach. In fact, like many of you, I started out with a dream—a dream of creating a salon that would be different, one that would empower stylists, foster creativity, and build a community. I envisioned a space where people could thrive, not just in their careers but in their lives. But the reality of running a salon quickly set in, and it wasn’t long before I found myself caught in the very grind I had promised myself I would avoid.

Read More
How Stealing Stylists Can Revolutionize The Industry
Hiring Jennessa Couture Hiring Jennessa Couture

How Stealing Stylists Can Revolutionize The Industry

"How dare you steal my stylists!" It's a major fear for many of us: either experiencing the theft firsthand or facing the wrath of an irate salon owner accusing us of poaching their team.But seriously, what’s up with this weird possessive game over stylists? It's almost like claiming ownership over your favorite barista at Starbucks. Newsflash: They’re not your pets. Stylists are people (shocking, I know) with dreams and goals. And, just between us? The idea that one’s going to spend their entire working life under your roof is laughably naive. 

Read More