I built the salon I wanted to work in.
Then I built the coaching to help other owners do the same.
THE SHIFT I'M BUILDING
The traditional salon model is broken.
It demands more of the owner, not better systems.
It pays stylists in tips because the math doesn't work.
It rewards chair count over rest.
It calls double booking efficiency.
I started over.
how it all started
In 2015, I opened my first salon in Canada, and by 2024, I was excited to expand to a second location.
But in 2020 when the pandemic hit, everything changed—my salon had to close for a total of 11 months over two years, and it was the toughest time of my life. For the first time, I found myself worrying about how I’d feed my family.
That challenging period gave me a chance to step back and realize that the salon industry had me feeling like a hamster on a wheel, just going through the motions day after day.
So, I decided to shake things up and rebuild my salon in a way that truly reflected my vision.
With the help from my own coach, I took a fresh approach, and within two years, I grew my team from 7 to 20 members and finally hit the revenue goals I’d been aiming for.
Those changes were a game-changer, and without them, I wouldn’t have made it through the tough years of the pandemic and beyond.
Now, I’m passionate about coaching other salon owners—not to build a salon exactly like mine, but to help them discover what matters most to them and create a salon that fits their life. I love working with students all over North America, helping them find the confidence to create their perfect salon.
The Blog
Where salon owners get called in, not called out. Insightful, irreverent, and totally unfiltered.
Get Coach’d
Real talk for salon rebels. Business therapy meets tough love—because burnout isn’t a business model.
The Resource Vault
These aren’t just freebies. They’re wake-up calls.
Grab the guides. Change your salon. Change your life.
GUIDING SALON OWNERS THROUGH PRACTICAL STEPS TO BUILD A THRIVING, PROFITABLE, AND SUSTAINABLE BUSINESS. WITH TARGETED EXERCISES, REFLECTION PROMPTS, AND ACTIONABLE TEMPLATES, YOU’LL LEARN HOW TO IMPLEMENT STRATEGIES THAT ALIGN WITH YOUR VALUES AND EMPOWER YOUR TEAM.
Creating a successful salon starts with understanding what makes your brand unique. In a saturated market, having a clear and distinct identity not only attracts the right clients but also strengthens loyalty among existing clients.
Alright, Canadian hairdressers hold onto your toques, let's get real and a little bit cheeky. We know we're the nicest folks on the block—so nice that you're practically giving away haircuts and apologizing! But let's face it, "Sorry, here's a discount" might as well be our national hairdressing catchphrase. It's time to stop the emotional garage sale and start pricing like the business owners you are!