UnderPaid and Valued

In this episode of *Get Coached*, Jennessa Couture tackles the issue of pricing and value in the salon industry, encouraging stylists to assess their pricing strategies based on time and profitability rather than perceived self-worth. She explains that relying on “charge your worth” rhetoric can create emotional and financial instability. Instead, Jennessa suggests a more structured approach: calculate what you need and want to earn, determine your overhead, and charge consistently for your time across all services. She advises stylists to communicate price increases openly with clients and reminds them not to fear client turnover, as their primary goal is to build a sustainable and profitable career.